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ShippedLast updated March 18, 2026

Trade Desk Loses Publicis Recommendation, Strengthening Google's Walled Garden Position

French ad giant Publicis stopped recommending The Trade Desk after a failed audit, reinforcing the competitive advantage of closed ad ecosystems like Google's against independent ad platforms.

First seen

March 18, 2026

Last updated

March 18, 2026

Trade Desk Loses Publicis Recommendation, Strengthening Google's Walled Garden Position — Alphabet | AlphaPerch