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ExpectedLast updated March 18, 2026
Skift: Loyalty Program Member Counts Are Misleading Metrics for Travel Companies
Skift analysis of three years of SEC filings from 13 travel companies across OTAs, hotels, airlines, and cruises argues that growing loyalty member counts are not translating into lower customer acquisition costs, questioning the effectiveness of loyalty program investments.
First seen
March 18, 2026
Last updated
March 18, 2026
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