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Annual Report — FY 2024
Filed February 18, 2025
Revenue grew 29% year-over-year to approximately $3.6 billion, but Roblox remains deeply unprofitable, posting a net loss of around $1.1 billion in 2024 — an improvement from prior years yet still substantial as stock-based compensation and infrastructure costs weigh heavily. The platform continues to bet on aging up its user base and expanding monetization through advertising, with geographic diversification showing strength in Europe and Asia-Pacific alongside its North American core. Bookings growth and engagement metrics are the real indicators to watch, as Roblox's unique deferred revenue model means reported GAAP revenue significantly lags the cash users actually spend on the platform — and with $1 billion in long-term debt maturing in 2030, the path to profitability remains the central question for investors.
What is Annual Report?
The most comprehensive yearly filing — includes a full business description, financial statements, management discussion, risk factors, and competitive landscape. This is the definitive document for understanding a company's business.
Complete annual business review — the most important filing of the year.
Extracted Milestones (9)
Subscription-Based Monetization for Developer Experiences
Developers can now monetize through subscription-based offerings within experiences, including access to private servers, as part of an expanded set of in-experience purchase models.
Avatar Animation via Camera for Real-Time Expression Mirroring
Roblox shipped avatar animation allowing all users to use their camera to animate their avatar with their real-time movement and facial expressions for more natural communication.
Developer Exchange Program Minimum Reduced to 30,000 Robux
Roblox reduced the Developer Exchange Program minimum earned Robux threshold from 50,000 to 30,000 Robux in January 2023, with over 24,500 developers qualified and registered as of December 31, 2024.
Voice Chat Expanded to Over 30 Countries
Roblox's proximity-based voice chat with lip sync is now available in over 30 countries and several supported languages for users aged 13 and over.
Creator Store for Roblox Studio Plugin Sales in Fiat Currency
Through the Creator Store, developers and creators can sell Roblox Studio plugins directly in fiat currency, representing a new monetization pathway beyond Robux.
PlayStation Platform Support Shipped
As of December 31, 2024, the Roblox Client operates on PlayStation in addition to iOS, Android, PC, Mac, Xbox, and VR hardware such as Meta Quest.
Contact Importer Feature for Real-Life Friend Connections
Roblox shipped a contact importer feature enabling users to easily connect with real-life friends on the platform.
Immersive Ad Units Shipped Including Rewarded Video, Billboards, and Portals
Roblox now offers creators the ability to insert programmatically served immersive ad units—Rewarded Video, Billboards, and Portals—into experiences, with creators accumulating earned Robux from impressions and teleports.
Party Feature Launched for Group Experience Navigation
Roblox launched Party, a new social feature allowing up to six friends to join the same experience instance and move together between experiences, with text chat available for users aged 13+.