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AnnouncedLast updated March 17, 2026
MACROHARD Joint Venture Between Tesla AI and xAI Launches Under Ashok Elluswamy
Tesla VP of AI Software Ashok Elluswamy is now leading MACROHARD (Digital Optimus project), a deeply integrated Tesla-xAI joint venture to build enterprise-grade autonomous digital workers combining xAI's Grok reasoning with Tesla's physical AI agents, running on Tesla AI4 chips and xAI server clusters.
First seen
March 17, 2026
Last updated
March 17, 2026
Sources (1)
Source Timeline
- Mar 17Not A Tesla AppAshok Elluswamy to Lead Macrohard — Tesla and xAI Joint Venture
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